Ban Me Gold – Premium Coffee from Vietnam. Hành trình vạn dặm, since 2010.

Ban Me Gold Company Limited – Hành trình vạn dặm, A journey of a thousand miles, since 2010. Premium coffee from Vietnam.

Founder's Message

HỒ THỊ LOANCEO & Founder

When I was twenty, coffee and I first crossed paths. In those days, coffee was a rare, restricted national commodity. To a girl from the rural heart of Central Vietnam, it held no status, except for its intoxicating, indescribable aroma.

When I was fifty, that same mesmerizing aroma resurfaced within me, more powerful than ever. I went searching for coffee.

When we met again, we were both tattered, bitter, and stained by life. The aroma I remembered was nothing more than a fading echo.

  • Coffee asked me: “Do you wish to find your true self again?”
  • I asked: “But how?”
  • Coffee replied: “Seek the flavor that remains untouched in your subconscious. To return to my true essence is to find your own.”

That fateful moment was my true awakening. Coffee had trusted me, had chosen me, and had given me a path to return to myself.

And then Ban Me Gold was born, beginning a journey of a thousand miles to find nature’s roots, and to find the invaluable essence of myself.

Today, I’m sixty-five, and BMG has traveled fifteen years of that journey. In those years, I have walked with coffee to the very depths of bitterness, only to find that at the absolute end, a door swings wide to reveal a hidden treasure… coffee and I seemed to melt into each other. The heartfelt coffee flavor of the old days is no longer an echo, but it lives right here, infinite and endless.

Born from this invaluable discovery, Honee Coffee and Rexsun represent our effort in bringing to life a world of diverse flavors, silently spreading like groundwater, like wind, like rain, like sunlight, without being hindered by time, space, or race!

And in that reflection, I finally saw myself.
I’m grateful for the rich soil of Motherland Vietnam.
I’m grateful for every value that breathed life into Ban Me Gold.

When I was twenty, coffee and I first crossed paths. In those days, coffee was a rare, restricted national commodity. To a girl from the rural heart of Central Vietnam, it held no status, except for its intoxicating, indescribable aroma.

When I was fifty, that same mesmerizing aroma resurfaced within me, more powerful than ever. I went searching for coffee.

When we met again, we were both tattered, bitter, and stained by life. The aroma I remembered was nothing more than a fading echo.

  • Coffee asked me: “Do you wish to find your true self again?”
  • I asked: “But how?”
  • Coffee replied: “Seek the flavor that remains untouched in your subconscious. To return to my true essence is to find your own.”

That fateful moment was my true awakening. Coffee had trusted me, had chosen me, and had given me a path to return to myself.

And then Ban Me Gold was born, beginning a journey of a thousand miles to find nature’s roots, and to find the invaluable essence of myself.

Today, I’m sixty-five, and BMG has traveled fifteen years of that journey. In those years, I have walked with coffee to the very depths of bitterness, only to find that at the absolute end, a door swings wide to reveal a hidden treasure… coffee and I seemed to melt into each other. The heartfelt coffee flavor of the old days is no longer an echo, but it lives right here, infinite and endless.

Born from this invaluable discovery, Honee Coffee and Rexsun represent our effort in bringing to life a world of diverse flavors, silently spreading like groundwater, like wind, like rain, like sunlight, without being hindered by time, space, or race!

And in that reflection, I finally saw myself.
I’m grateful for the rich soil of Motherland Vietnam.
I’m grateful for every value that breathed life into Ban Me Gold.

Coffee & Us

Much like fuel for an engine,
coffee is the energy that powers the mind.

From the Subsidy era through the Doi Moi era of 1986, the vast Central Highlands, centered in the coffee capital of Ban Me Thuot, have been defined by their ancient forests, indigenous cultures, blazing sun, and rich basalt red soil. In this land, coffee beans are held in such high esteem that they are considered ‘Vàng’ – the Vietnamese word for Gold. This is the heritage behind our identity: Vàng Ban Mê, or in English, Ban Me Gold.

Key Milestones

  1. 2010Ban Me Gold Co., Ltd. is established.
  2. 2011We launch Rexsun, our first signature brand.
  3. 2014Introduction of our second signature brand, Honee Coffee.
  4. 2015BMG makes its retail debut in the Lotte Mart system, marking our first step into large-scale professional distribution.
  5. 2016Strategic rebranding of Honee Coffee and inauguration of our manufacturing facility in Long An.
  6. 2019Global expansion and entry into international markets.
  7. 2023The launch of Trẩy Ni Nì, a dedicated brand for premium Vietnamese agricultural products.
  8. NowContinue expanding the BMG ecosystem nationally and globally. We are diversifying our product portfolio and deepening our market presence in the international coffee industry.

Our Brands

Rexsun

Rexsun was the first brand we brought to life, and it remains the keeper of our history. Its identity is deeply rooted in nostalgia, embracing the timeless, traditional tones that define the soul of Vietnamese coffee.

Honee Coffee

Conceived amidst the coffee blossom season of the Central Highlands, Honee Coffee serves as our brand of connection. Much like the honey bee that inspired it, we unite the gifts of Mother Nature with the craft of our people to bring a sense of balance, joy, and enduring prosperity to every cup we pour.

Trẩy Ni Nì

Traynini is a brand dedicated to premium dried agricultural products, all proudly sourced from the fertile lands of Vietnam.

Our Factory

Our first home

Our first home sits in the Hai Son Industrial Park, Tay Ninh province. Covering 3,000 square meters, it is equipped with modern European roasting tools. This place has been with us since the day we first shared our coffee with Vietnam. It is the root of everything we do, helping us keep our coffee honest and our quality steady day after day.

Hai Son Industrial Park, Tay Ninh Province, Vietnam.

The next chapter

To meet the rising global demand for the BMG ecosystem, we are amidst the development of our second production facility at Long Dien province, Ho Chi Minh City. Strategically located to enhance our logistical reach, this upcoming site will focus on research and expanding our presence in global markets. It is a natural step in our journey, allowing us to share the diverse flavors of our highlands with a wider audience while remaining dedicated to our origins.

Long Dien Province, Ho Chi Minh City, Vietnam.

Explore our journey

QR code – explore the Ban Me Gold journey
BAN ME GOLD CO., LTD.479/14 Tan Hoa Dong Street, Binh Tri
Dong Ward, Ho Chi Minh City, Vietnam.

CONTACT

info@banmegold.com(028) 2223 7666